Forever 21 – launch of the brand

Brief

We have been approached by a franchise company to successfully launch the newcoming brand on Slovak market.

Realization

We have prepared a comprehensive campaign combining online and offline tools.

Communication tools

• media relations
• social media & online campaign
• events – guerilla & VIP event & Grand Opening
• cooperation with bloggers and celebrity bloggers
• promo activities
• creative campaign – OOH and mall branding

Results

We achieved wide reach on all media, including a successful cooperation with bloggers. Facebook event reached 200k young people in Bratislava, bloggers reached 1,5mil, tens of LFS media wrote about the brand and total impressions reached 15mil. Among other 154 guests attended the VIP event, 500 people waited in line for the store opening and thousands shopped the first day.